Q: What's the most important part of any sales letter or ad?

A: Your headline!

Your headline critical, whether you're writing for print or for the web. It's the SINGLE MOST IMPORTANT PART of any sales copy.

This ebook, How To Write Powerful Ad Copy, will show you why - and how to write one.

A headline is like salt. It makes your readers thirsty for the first paragraph. It's the 'reason why' they should keep reading. It's the 'ad' for your copy. It makes someone want to know what comes next.

It hints at what the reader's life will be like after they've bought your product.

It shows them what their business will look like after they've used your service.

That's why it's vital to hook the reader with your headline right from the start.

In this ebook you'll see that there are 101 ways to write a headline, but the underlying message generally comes down to 3 things:

1. the needs of your reader
2. the underlying 'wants' of your reader
3. the pain that your reader is looking to avoid

There are 10 whole pages packed with tips, techniques and examples of great headlines that you can model right away - including these 9 power headline strategies:

1. Promise something useful
2. Offer something unique
3. Offer a 'reward' or payback of some kind
4. Tug at the emotions
5. Present something intriguing
6. Promise to show the reader how to do something
7. Introduce a new way to do something
8. Offer a solution or resolution to a problem
9. Offer protection to help prevent disaster or 'pain'

PLUS! You'll find another 10 different headline strategies in the reference section at the end.

You'll also find:

• two of the most common ways to begin a headline

• the best 'power words' and 'action verbs'

• over 50 easy headline models you can use right away

... and you'll discover how you can learn more about headlines every day - simply by getting up in the morning.


And that's just the section on headlines!


In the rest of this 52-page ebook, you'll find dozens of practical tips and examples for all the key elements of sales copy - such as:

• how to understand your reader's buying triggers

• where to use endorsements and testimonials

• how to promote an offer

• how to shape a guarantee

• how to identify and communicate the ultimate customer benefit that you offer

• how to distinguish between your customers' 'needs' and their 'wants' (and what difference it makes)

• how to get the reader to respond quickly

• how to move your prospective customer closer towards buying

... and much, MUCH more. Find out how much more.

And remember, because this is a step-by-step workbook and guide, you write your copy while you're reading the book...

- for less than the price of an hour of a good copywriter's time!

Buy Now And Get Started Today

NOTE: How To Write Powerful Ad Copy is a downloadable ebook. No physical product will be shipped. After you order, you will get INSTANT ACCESS to download the ebook and the bonus program onto your computer. The ebook format is adobe acrobat PDF, which can be viewed on Mac or PC. Adobe acrobat reader is available as a free download.